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	<title>Datablend &#187; hubway</title>
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		<title>Hubway Data Visualization Challenge Entry: the flow of bikers</title>
		<link>https://datablend.be/?p=276</link>
		<comments>https://datablend.be/?p=276#comments</comments>
		<pubDate>Tue, 16 Oct 2012 09:57:49 +0000</pubDate>
		<dc:creator>Davy Suvee</dc:creator>
				<category><![CDATA[hubway]]></category>
		<category><![CDATA[neo4j]]></category>
		<category><![CDATA[visualisation]]></category>

		<guid isPermaLink="false">http://datablend22.lin3.nucleus.be/?p=276</guid>
		<description><![CDATA[Last week, Hubway announced its Data Visualization Challenge. Hubway is a bike sharing system located in the Boston area: you simply pick up a bike at a particular station and drop it off at the closest station near your destination. For this challenge, Hubway released a CSV-file, containing over half a million rides. Each entry<p><a href="https://datablend.be/?p=276">Continue Reading →</a></p>]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;">Last week, <a href="http://www.thehubway.com" target='_blank'>Hubway</a> announced its <a href="http://hubwaydatachallenge.org" target='_blank'>Data Visualization Challenge</a>. Hubway is a bike sharing system located in the Boston area: you simply pick up a bike at a particular station and drop it off at the closest station near your destination. For this challenge, Hubway released a CSV-file, containing over half a million rides. Each entry contains the origin and destination station as well as the timing-information and some anonymoused demographic information. The purpose of the challenge is to create <span class="highlight">appealing visualizations</span> that provide Hubway with <span class="highlight">cool insights</span> in how customers are using their bikes. As I had 8 hours to spare on a flight to New York, I decided to give it go.</p>
<p>&nbsp;</p>
<h3>1. Flow of bikers</h3>
<p style="text-align: justify;">The goal of my visualization is to depict how bikers <span class="highlight">flow</span> through the city of Boston, namely: &#8220;taking a specific station as starting point, to which other stations are people biking&#8221;. A <span class="highlight">classical, graph-based visualization</span> would show this flow, but would also be quite cluttered as each origin-destination tuple would have its own edge, this way failing to provide the grant overview. The use of a <a href="http://en.wikipedia.org/wiki/Flow_map" target='_blank'>flow map</a> however, would make the visualization both appealing and insightful. Cartographers use flow maps to show the movement of objects from one location to another, such as the number of people in a migration, the amount of goods being traded, or the number of packets in a network. Flow maps reduce visual clutter by merging edges where possible.</p>
<p style="text-align: justify;">Playing around with the library in the past, I remembered somebody releasing a <a href="http://graphics.stanford.edu/papers/flow_map_layout/" target='_blank'>flow map layout implementation</a>. Taking their implementation as a starting point, I applied some modifications (related to the mercator-layouting) and supplied it with my pre-processed Hubway biking data. For each station, I can now generate a separate map that visualises the flow of bikers towards other stations, where each station is mapped at its geographically correct location. As can be expected, most people bike to close-by stations, but others seem to enjoy their biking to far-off locations. Let&#8217;s have a look at a few examples. The image below displays the flow map for the <span class="highlight">Boston University Central station located at 725 Commonwealth Avenue</span> (A32003). As this station is quite central to the city, we see that people bike off in almost all directions, although most of them keep close to Charles River.</p>
<p>&nbsp;</p>
<p><a target='_blank' href="http://datablend.be/wp-content/uploads/flow1.jpg">
<p align="center"><img width="600" src="http://datablend.be/wp-content/uploads/flow1.jpg" alt="flow1" /></p>
<p></a></p>
<p>&nbsp;</p>
<p>If we generate the flow map for a biking station near the corners of the city, such as <span class="highlight">Andrew Station on Dorchester Avenue</span> (C32012), an entirely different flow pattern can be observed as biking destinations are concentrated at the east-side of Boston.</p>
<p>&nbsp;</p>
<p><a target='_blank' href="http://datablend.be/wp-content/uploads/flow21.jpg">
<p align="center"><img width="600" src="http://datablend.be/wp-content/uploads/flow21.jpg" alt="flow2" /></p>
<p></a></p>
<p>&nbsp;</p>
<h3>2. Conclusion</h3>
<p style="text-align: justify;">The current application could easily be extended to filter trips on demographics and/or timing information. One could also overlay various flow maps in order to detect similarities between flows of bikers. If people would be interested in extending my implementation, I willing to upload my &#8220;code-hacking&#8221; to github so that the project can be forked. Just let me know.</p>
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